On Saturday, April 26, 2019, hologram technology was used for the first time in the history of Saudi Pro League television coverage, through Dawri Plus channel.

This unique experience came to life through the hosting of Al-Taawoun player Jehad Al-Hussain via hologram technology, allowing him to appear inside the studio despite not being physically present at the match venue.

The use of this technology marked a significant step in advancing sports coverage tools and techniques in Saudi Arabia. It also reflected the Saudi sports media's commitment to keeping pace with the latest global technological innovations.

While it was a first in the Kingdom, the technology itself had already been used on the international stage. Bayern Munich had employed hologram displays in one of its training media presentations with coach Jürgen Klopp, and the technology was also featured during the World Cup in an interactive segment with Belgian star Eden Hazard.

This initiative by Dawri Plus demonstrated a clear intent to deliver a more advanced and interactive experience for viewers, offering a visual shift in how audiences engage with sports content—whether through analysis, interviews, or visual presentations.

The integration of technology in Saudi sports media is not just about visual appeal; it opens new horizons for presenting content in engaging and interactive ways.It also strengthens the position of local sports media as a competitive and globally aware player.

Special thanks to the team behind the scenes whose efforts made this moment a reality on a Saudi screen that always strives to be at the heart of modern media and technological innovation.